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Clay as your GTM data layer

We implement Clay for B2B teams: enrichment, audiences, signals and outbound, without Clay becoming a second CRM. From workspace setup to handover.

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HubSpot HubSpot Attio Clay n8n n8n Claude Claude OpenAI OpenAI

What we build with Clay

We implement Clay as a reliable GTM data layer, from tables to always-on audiences.

Clay Tables
Enrichment labs with waterfalls, conditions and clean writeback. →
Audiences
Always-on segments at scale, with HubSpot or Attio as the source of truth. →
Workflows & waterfalls
Column chains that respect credits and produce predictable results. →
Signals
Job changes, funding and intent as triggers, timing over volume. →
Claygent
AI agents in Clay for research and qualification with controlled output. →
Outbound
The full outbound engine: ICP, enrichment, messaging, sequencing and CRM. →

Clay as part of your stack

Implementation that fits HubSpot or Attio, without Clay becoming a second CRM.

Data contract
Which fields may land where, from which source, and when. No uncontrolled writeback.
Credits & ops
Waterfalls, run conditions and monitoring so costs stay predictable.
Handover
Documentation and training so your team can keep evolving Clay.
Clay + HubSpot

See how we connect Clay to HubSpot without CRM pollution. Comparing tools? Read Clay versus Apollo. Case: AI outbound across European markets.

Who it's for

B2B teams that want Clay as the data layer in a wider go-to-market engineering system, for enrichment, signals, audiences or outbound, with a clean fit to HubSpot or Attio.

For the outbound use case see Outbound with Clay. For integrations we often use n8n.

Frequently asked questions

What is Clay?

Clay is a GTM platform that combines dozens of data sources and AI: find companies and contacts, enrich via waterfalls, build audiences and signals, and write cleanly back to your CRM, without manual list work.

Which use cases do you implement with Clay?

Enrichment, always-on audiences, signals/intent, Claygent research and outbound. We start with the use case you need now and expand with control.

Won't Clay become a second CRM?

We prevent that with a data contract: which fields may write, to which object, with which match key. HubSpot or Attio stays the source of truth; Clay is the enrichment and selection layer.

How is this different from your outbound page?

This page is the generic Clay hub (implementation, features, stack fit). Outbound is a specific use case: targeting, messaging, sequencing and deliverability, see /en/outbound-clay/.

Other services

HubSpot implementation → Attio implementation → Revenue Operations (RevOps) → AI → n8n automation → Outbound with Clay →
Matthias Terpstra
Matthias Terpstra
Founder · tech stack

Ready to set up
Clay properly?

Tell me briefly what you want Clay to do, enrichment, audiences or outbound, and I'll suggest a first step.