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AI automation that takes repetitive work off your plate

We integrate AI into your go-to-market teams, from lead scoring and personalization to agentic workflows that run tasks autonomously. Practical, measurable, and built into your existing stack.

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We build with
HubSpot HubSpot Attio Clay n8n n8n Claude Claude OpenAI OpenAI

What we do for you

We build AI steps that run in your daily process and keep working after the demo:

AI lead scoring & routing
Leads scored on fit and behavior, routed to the right follow-up, no more manual triage.
Personalization at scale
Outbound and nurture copy based on real signals per account, specific and relevant.
AI agents for SDR, CS & Ops
Agents that research accounts, enrich data, and prepare follow-ups, with humans in the loop.
LLM workflows
Summaries, data extraction, and qualification built into your processes, via n8n and your CRM.
HubSpot integration
AI output lands as properties, notes, and tasks in HubSpot, where your team already works.
Evaluation & guardrails
Quality control, cost monitoring, and privacy agreements, so AI stays reliable after week one.

AI with guardrails

Measurable quality, cost control and privacy, so it still works after week one.

In your stack
Output lands in HubSpot, Attio or the other tools your team already uses.
Human in the loop
Agents and LLM steps with control where risk or brand sensitivity matters.
Evaluation
Quality checks, cost caps and data minimisation from the design stage.
Where the AI steps run

n8n is the workflow layer where AI steps run reliably, with logging and error paths. Clay is where enrichment, Claygent and signals meet.

AI notetaker that delivers deal data

We set up meeting intelligence with scorecards, coaching criteria, and writeback to HubSpot or Attio. From call to usable CRM data, with a GDPR policy your team can explain.

Tool choice & recording policy
Comparison on CRM depth, languages, cost, and team fit, with clear rules on informing participants, retention, and what may or may not go to the CRM.
Scorecards & coaching
Criteria that match your sales process (e.g. discovery, MEDDIC-style), useful for coaching and dashboards.
CRM writeback & follow-up
Summaries, action items, and scorecard fields on contact or deal records in HubSpot or Attio, with tasks and follow-ups via native sync or n8n where needed.

Who this is for

For teams losing time to repetitive work that want to deploy AI with control, measurable quality, and managed data risk.

For the workflow layer we often use n8n, for enrichment Clay. For meeting intelligence and scorecards see AI notetaker.

Frequently asked questions

Where does AI start in a sales team?

With repetitive work before and after customer contact: researching accounts, enriching and scoring leads, summarizing call notes, and preparing follow-ups. That is where the gain is fastest and the risk smallest.

Will AI replace our SDRs?

No. Good AI use removes the manual work, research, enrichment, first drafts, so people have more time for real conversations.

Which tools and models do you use?

We are model-agnostic: LLMs like Claude and OpenAI models, n8n for workflow orchestration, Clay for data enrichment, and HubSpot as the source of truth. We choose models and tools per use case.

What about privacy and GDPR?

We design workflows to be data-sparing: as little personal data as possible sent to models, EU hosting where possible, and clear logging of what goes where. We discuss that explicitly in the design.

Do you build custom AI agents?

Yes, where it fits: research, enrichment, qualification and follow-up, always with logging, cost control and human oversight where needed.

Which AI notetaker fits our team?

It depends on CRM depth, team size, languages, GDPR requirements, and whether you need scorecards/coaching. Those criteria determine how we compare options like Fireflies and Fathom.

What about recording policy and GDPR?

Recordings are personal data. We define who is informed, when consent or legitimate interest applies, what is retained, and what may go to the CRM. We do not roll out without that policy.

Do notes land automatically in HubSpot or Attio?

Yes, when we design it that way: summaries, action items, and scorecard fields on contact or deal records. We decide upfront which fields write and prevent CRM pollution.

Other services

HubSpot implementation → Attio implementation → Revenue Operations (RevOps) → Outbound & Clay → n8n automation → Go-to-market engineering →
Matthias Terpstra
Matthias Terpstra
Founder · tech stack

Curious what AI can do
in your funnel?

Share briefly where time leaks in your team, I am happy to think along about where AI makes the difference.